WAILABSWAILABS

E-commerce software company

Your business.
Better connected.

We build e-commerce and custom PIM & DAM software,
integrate the systems behind your store,
and bring automation and AI into your business processes.

Explore
our work

Online stores built around how your business sells, from everyday shopping to B2B and reseller orders. Products, payments, stock and delivery work together, making buying easier for customers and daily operations simpler for your team.

01 / What we do

Built around
your business.

We specialise in e-commerce: the store, the product data behind it, the systems it connects to, and the processes around it.

01 / 05

E-commerce development

Online stores built around how your business sells, from custom functionality to B2B and reseller sales, with stock and orders in step with the rest of the business.

  • WooCommerce stores
  • B2B & reseller sales
  • Custom functionality
WAILABSExplore our services

E-commerce development

Built to sell.
Connected to your business.

From the first product view to the last delivery update. We build online stores around your customers, your catalogue and the way your team works.

01 / The storefront

Make the right product easy to find.

Product navigation, useful filters and clear variant choices help customers explore your range. We shape the storefront and checkout around how you sell.

  • WooCommerce
  • Product discovery
  • Custom checkout
What this makes possible

A buying journey that fits your products and customers.

In our work / upgreat.ee

See how we help upgreat.ee sell through partners with tailored product feeds, pricing and ordering tools.

02 / 05

Custom PIM & DAM systems

A PIM and digital asset management (DAM) system for your catalogue: product data, variants, translations, images, videos and documents in one place. Use AI to prepare content and publish products and assets to your sales channels.

  • Supplier imports
  • Variants & attributes
  • Digital asset management
  • AI content & translation
  • Multichannel publishing
WAILABSExplore our services

Custom PIM & DAM systems

Every product.
Ready for every channel.

Bring product information and digital assets together. For retailers, manufacturers and wholesalers, we build the systems and feeds that make a catalogue easier to manage and share.

01 / Organise products

Different sources. A shared structure.

Map supplier files and APIs into consistent products, variants and attributes. Keep prices and availability updated, with field locks for the editorial work your team needs to preserve.

  • API, XML & CSV
  • Attribute mapping
  • Protected edits
What this makes possible

An organised catalogue your team can work from.

In our work / Luige Mööbel

For Luige Mööbel, we built a custom PIM to organise 80,000+ products and prepare catalogue information for its online store.

03 / 05

E-commerce integrations

Your store connected to the systems around it: ERP and accounting, marketplaces, reseller product feeds, and payment and shipping providers.

  • ERP & accounting
  • Marketplaces
  • Product feeds
  • Payments & shipping
WAILABSExplore our services

E-commerce integrations

Your systems.
In conversation.

Connect the tools your business already relies on. We define what should move, in which direction, and what happens when something needs attention.

01 / Business systems

Keep the business behind the store connected.

Link order details, invoice references, prices and stock with ERP or accounting software. Each connection follows the ownership and update rules agreed for your systems.

  • ERP & accounting
  • Order data
  • Reconciliation
What this makes possible

The same order stays connected across the tools involved.

In our work / upgreat.ee

See how we connect sales channels, business systems and delivery to make everyday work easier for upgreat.ee.

04 / 05

Business process automation

Stock, pricing, orders and warehouse work that runs on its own, with exceptions flagged for your team to review.

  • Stock & price sync
  • Order processing
  • Warehouse workflows
WAILABSExplore our services

Business process automation

Less repeating.
More moving forward.

Start with the work your team repeats. We connect the steps, apply your business rules and make exceptions visible, so routine tasks need less hands-on work.

01 / Stock & pricing

Let routine updates run on a schedule.

Collect new stock and prices, apply agreed calculations and pass changes to the systems that need them. Failed updates stay visible for review and retry.

  • Scheduled imports
  • Pricing rules
  • Retry handling
What this makes possible

Fewer repeated updates across separate systems.

In our work / upgreat.ee

See how we help upgreat.ee reduce repeated order entry and keep stock checks and delivery follow-up connected.

05 / 05

AI in business processes

AI built into the work your team already does, from writing and translating product content to enriching product data in bulk. Your team sets the tone, rules and instructions.

  • Product content
  • Translation
  • Data enrichment
WAILABSExplore our services

AI in business processes

Useful intelligence.
Inside your workflow.

Put AI to work with your product data and instructions. We build content, translation and enrichment tools into the systems your team already uses.

01 / Create content

Give product facts a useful voice.

Turn specifications into product descriptions and SEO content. Set the tone and instructions, work on selected products or batches, and keep processing progress visible.

  • Product descriptions
  • Tone & instructions
  • Batch processing
What this makes possible

Your team starts with generated content to work from.

In our work / Luige Mööbel

For Luige Mööbel, AI drafts and translates product content in English, Estonian and Russian, with staff direction for individual products.

Choose a service to explore

See our work

02 / Selected work

Real work.
Built around business.

COMMERCE OPERATIONS

upgreat.ee

Commerce operations & automation

Supporting growth across sales channels, with one workspace for device pricing, stock, orders and delivery.

What it improves

  • More channels. Less repeated work.

    Marketplace connections and reseller feeds help the team reach buyers with less separate administration.

  • A clearer basis for pricing.

    Device condition, purchase costs and channel rules help the team make informed pricing decisions.

  • See where to focus.

    Stock views, sales analysis and restock planning help managers decide what needs attention.

WAILABSInside the system / upgreat.ee

upgreat.ee / Commerce operations & automation

More places to sell.
One operation to manage.

Different devices and sales channels make daily work more demanding. We connected each device’s journey, from its first record to its next owner.

More ways to sell
Less repeated channel administration
Clearer decisions
Stock, costs and sales in view
Connected operations
From partner orders to delivery

01 / Daily decisions

See where to focus. Plan the next move.

Growing sales need clear priorities. Managers need to know what is selling and where stock is needed. We brought stock views, sales analysis and restock planning together to support those daily decisions.

  • One-click analytics
  • Stock by location
  • Restock planning
What this improves

Managers can focus on restocking and sales priorities with the relevant figures in view.

See a connection your business needs?

Illustrative workflows based on the system we built.

SUPPLIER DATA → ONLINE STORE

Luige Mööbel

Custom PIM & catalogue automation

A growing furniture range, managed in one catalogue: supplier data, variants, prices and AI content for the online store.

What it improves

  • 80,000+ products, organised

    One catalogue brings supplier details, variants, images and prices together, making a growing range easier to manage.

  • Stock refreshed every hour

    Hourly stock updates help the team maintain availability across the range with fewer individual edits.

  • New products and content, daily

    Daily additions and AI content tools help prepare the growing range in English, Estonian and Russian.

WAILABSInside the system / Luige Mööbel

Luige Mööbel / Custom PIM & catalogue automation

Every product.
One source of truth.

A growing furniture range needs consistent information. We built one catalogue for supplier data, prices and content, ready for the online store.

80,000+
Products organised in one catalogue
Every hour
Scheduled stock updates
Every day
New products and content

01 / Suppliers

More suppliers. Less repeated work.

Adding suppliers brings different formats and product details. The goal was a wider range with less retyping. We connected 12 suppliers to one catalogue and flag unfamiliar values for staff to check.

  • Supplier connections
  • AI-assisted mapping
  • Variant records
What this improves

Grow the range with less retyping and one structure for the team to work from.

See a connection your business needs?

Illustrative workflows based on the system we built.

03 / Our technology

The right tools.
Working together.

The stack behind our stores, PIM systems and integrations.

17 technologies shown

  • 01 / Language

    PHP

  • 02 / Framework

    Laravel

  • 03 / Commerce

    WooCommerce

  • 04 / Language

    Python

  • 05 / Interfaces

    JavaScript

  • 06 / Interfaces

    React

  • 07 / Framework

    Next.js

  • 08 / Interfaces

    Bootstrap

  • 09 / Integration

    REST APIs

  • 10 / Intelligence

    OpenAI API

  • 11 / AI assistant

    Claude

  • 12 / AI assistant

    ChatGPT

  • 13 / Database

    MySQL

  • 14 / Caching

    Redis

  • 15 / Environments

    Docker

  • 16 / Product data

    XML & CSV

  • 17 / Workflows

    Background jobs

04 / Our approach

Good questions.
Better software.

01 / Understand

Find the friction.

We start with a walk through your working day. Where does information get stuck? What gets entered twice? Together, we choose the problem worth solving first.

What comes out of it

A clear priority and a shared plan.

Choose a step to explore

Your next connection starts here

Let’s make
it work.

A new idea. A daily frustration.
Tell us what should work better.

Prefer a conversation by email?

hello@wailabs.com
Company details

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WAILABSYour next connection

An idea. A challenge. A conversation.

Let’s talk.

Tell us what should work better.

Prefer email?

hello@wailabs.com

A little about your project.

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Company details

WAILABS OÜ

Registry number
12848793
VAT number
EE101792152
Registered address
Ahtri tn 8
10151 Tallinn, Estonia
Email
hello@wailabs.com
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